About us:

WSA group is a world leader in developing innovative hearing care solutions; we set the highest standards in the world of hearing health. Our teams work collaboratively to provide exceptional, patient-centric care on our quest to deliver Wonderful Sound for All. Learn more about us by visiting our webpage.

Position overview:

We are seeking a Regional Sales & Training Manager to join our WSA Canada Sales team! This role will support business to business (b2b) customers and prospects in Saskatchewan, Manitoba, and the far western side of North Western Ontario (Kenora and surrounding areas). Reporting into the National Sales & Training Manager, you will be responsible for driving growth within the defined territory by building strong customer relationships, delivering impactful training, and supporting business development initiatives. This position combines sales and training leadership to ensure that customers receive the highest level of support, knowledge, and engagement with a single point of contact to deliver an exceptional client journey.

To succeed in this role, the ideal candidate will have a minimum of 3 years of experience in a b2b sales capacity, ideally owning both land and expand aspects of the client relationship. Experience in the healthcare or hearing care space is strongly preferred. In addition to the required experience, the successful candidate will reside within the defined territory, ideally within reasonable commuting distance to an airport to support travel within the territory. Based on the nature of the role, access to a vehicle and a driver's license is required coupled with the willingness to participate in regular national travel (up to 60% of the time).

Key Position Details:

• Job Type: Permanent, full-time

• Employee Location: Hybrid, Remote with regular travel within defined territory

• Territory: Manitoba, Saskatchewan, Kenora (& surrounding areas)

• Travel Required: Yes, driver's license is required, travel is up to 60% of the time

• Hours: Days, Monday through Friday 8:30 am - 4:30 pm Central Time with some flexibility as required to support different time zones and client availability

• Compensation Plan: $90,000 - $115,000 CAD base salary based on experience + sales commission plan, RRSP matching program, attractive time off and vacation policies, comprehensive benefit package, learning & development opportunities, and perks + discount programs

What you'll do:

As a Regional Sales and Training Manager, you interact with a wide range of internal and external stakeholders to drive performance and growth. Internally, you collaborate with sales teams, retail staff, operations, marketing, finance, HR, and senior leadership to align strategies, deliver training, support product launches, resolve issues, and report on regional performance. Externally, you build and maintain strong relationships with customers, community partners, industry professionals, and vendors by providing training, product expertise, and ongoing support to strengthen loyalty, expand market presence, and ensure a seamless customer experience.

• Land and expand the customer base within the assigned territory

  • Identify prospective customers and dormant customer accounts within the territory

  • Perform market research and analysis on prospects to create targeted reach-outs

  • Conduct initial sales calls and follow-ups; leverage support from marketing and sales leadership as appropriate

  • Network and seek out opportunities to engage with prospects at events

  • Leverage tools such as referral introductions and LinkedIn to engage with prospects

  • Prospect with the goal of continuing to diversify WSA's customer portfolio and to create a pipeline of new business opportunities

• Maintain and grow existing customer relationships

  • Conduct regular tailored business reviews with existing customers to identify trends, areas for improvement and areas for additional training

  • Act as the primary point of contact with existing customers and action customer inquiries, concerns, and feedback with urgency and tact

  • Monitor and follow up on Net Promoter Score survey results, providing reporting and analysis as required

• Host and actively participate in events

  • Host local events with the support of marketing

  • Attend and actively participate in industry and local events

  • Leverage opportunities to speak on WSA products and to act as a company ambassador

  • Perform post-event analysis including event success, ROI, prospect engagement, and competitive intelligence analysis on industry trends

  • Support product launches, open house events, and community outreach initiatives

• Oversee customer training and product adoption to support customer sales enablement

  • Partner with the Regional Audiology Field Trainer to identify customer-specific training opportunities

  • Stay informed on competitive products, pricing, and industry trends

  • Deliver engaging training programs on WSA's audiology products, software, and clinical applications for our core product lines, Widex, Signia, and Rexton

  • Train customers - including Audiologists, ENT specialists, Patient Care Coordinators, and Hearing Care Providers - on consultative selling techniques

  • Conduct additional workshops and trainings as needed to ensure sales enablement

• Documentation and continuous learning and collaboration

  • Maintain accurate records in Salesforce including customer engagement activities and communications

  • Conduct prompt follow ups and escalations with customers and prospects

  • Collaborate with other sales team members on projects and multi-region accounts and events, share relevant market insights with colleagues during sales meetings, and assist other team members as appropriate

  • Collaborate cross-functionally with other WSA Canada Departments such as Customer Service, Marketing, IT, Legal, and HR

  • Participate in local and global internal meetings such as townhalls, webinars, and trainings

  • Support the development of the annual strategic business plan and contribute to quarterly reviews

  • Employ knowledge gained from first-hand communications with customers to share constructive and solutions-focused ideas and feedback with appropriate internal stakeholders

What we're looking for:

• Completion of post-secondary education, ideally at the Bachelor's level in the field of Communications, Business Administration or a similar field. A blend of other completed post-secondary education coupled with relevant experience will also be considered.

• 3+ years of experience in a b2b sales capacity where relationship management was a fundamental aspect of the role is required; experience with landing, training. and expanding b2b relationships is strongly preferred

• Experience within the healthcare, healthcare device, and/or hearing care space would be a definite asset

• Proficiency and experience leveraging Salesforce or other CRMs (customer relationship management platform) is required coupled with technical proficiency in MS Office Suite (PowerPoint, Excel, Teams, Outlook, SharePoint), and virtual conferencing platforms such as Zoom or WebEx; experience with other sales enablement tools would be a definite asset

• Clear communication skills, both written and verbal and comfortability in presenting information to clinical and non-clinical customer groups

• Ability to build rapport with diverse customer groups to best understand unique customer challenges and regional factors with the goal of best positioning WSA's product lines

• Comfortability in conducting business reviews and employing new strategies to drive revenue with at-risk customer groups

• Willingness to participate in extensive travel within the defined region (up to 60% on average) is required; some infrequent travel to other regions within Canada may be expected for company and industry events and trainings; access to a car and a valid driver's license is required

• Bilingualism in French would be considered an asset, though not required

To join us on our journey in providing Wonderful Sound for All, click the "Apply Now" button!

WSA Canada acknowledges that this posting represents a current, existing vacancy. We use an Applicant Tracking System to post vacancies and manage candidate data; Artificial Intelligence is not used in the decision-making process in screening or interviewing candidates, however, may be used for note-taking or automations such as email communication.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Sounds wonderful? We can't wait to hear from you.