Part of WSAudiology group, HearCanada bolsters a world-class team of hearing care professionals/pioneers who share a passion for providing Wonderful Sound for All. With 60% of the Canadian population experiencing a type of hearing health issue in 2021, our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to provide relevant and meaningful solutions.

Reporting to the Community Marketing Manager, the Community Based Marketing (CBM) Specialist will play a vital role in expanding our reach, increasing awareness, and fostering trust within diverse communities.

This role will involve national travel, including air travel, to support new (“Greenfield”) HearCANADA clinics with CBM event planning and execution with the goal of driving brand awareness and lasting community partnerships. In this role, you’ll develop local partnerships, lead healthcare-focused activations, and serve as a connector between our services and the people who need them most. Your ability to build strong relationships, source and secure opportunities that support the growth of our Greenfield centres, and communicate our mission will be essential to success. 

This is an ideal position for someone with a passion for networking and events comfortable with extensive travel.

Key Responsibilities:

• Community Engagement & Outreach: research and secure opportunities for your centres, support with planning, preparation and execution of booked initiatives, build and maintain trusted relationships with local health organizations, community groups, clinics, advocacy networks, and other stakeholders to connect individuals with our services.
• Local Partnerships: Identify and develop strategic partnerships with nonprofits, healthcare providers, community leaders, and institutions to expand reach and build long-term collaboration.
• Coordination: Work with the Community Based Marketing Manager to develop and execute CBM activities with local Greenfield Teams. Track all events across the Region, utilize internal metrics to evaluate the performance of all initiatives and provide regular status updates to the Divisional Sales Director, Greenfields.
• Event Activation: Organize and participate in local health fairs, wellness events, resource hubs, networking events and community initiatives to educate the public, promote our services, and increase access.
• Health Equity Focus: Champion culturally sensitive, inclusive, and equity-focused approaches to community outreach and marketing.
• Local Insights: Collect feedback and insights from the field to help shape marketing strategies and identify new opportunities for outreach.
• Internal Collaboration: Work closely with the Community Based Marketing Manager and cross-functional teams (e.g. clinical, comms, digital) to align messaging, measure impact, and support local goals.
• Travel: Frequent travel within Ontario will be required, some national (air) travel can be expected to activate local initiatives and build on-the-ground relationships (65-75% travel).

What we're looking for:

• Completion of post-secondary education or certifications in Marketing, Sales, Business, Events, or a related field
• 3+ years of experience in marketing with events and community marketing as a primary mandate
• Experience in healthcare outreach, public health partnerships, and/or field marketing is strongly preferred
• Experience planning and executing events and/or outreach campaigns with measurable impact
• Experience in the seniors’ market, health or hearing care industry would be considered a strong asset
• Exceptional interpersonal and communication skills, especially across diverse audiences
• Strong time management skills with the ability to work on several projects simultaneously
• A proactive, compassionate, and adaptable approach to relationship-building and problem-solving
• Technical acumen with experience adopting and leveraging tools including MS Office Suite and Martech and Project Management tools; experience with tools like Salesforce (or other CRMs), Eventbrite, Constant Contact, EventMobi, Whova would be a definite asset.
• Ability to work flexible hours (some evening and weekend events will be required)
• Valid driver’s license and access to a vehicle is required
• Willingness to participate in extensive travel across Ontario and to participate in some national travel as required

What we offer:

• Base salary of $68,000 - $70,000 based on experience + a 10% annual bonus eligibility based on personal and company performance 
• Vehicle allowance + company card for mileage and travel-related expenses 
• Benefits upon day one of hire (health, dental, vision + a health care spending account)
• RRSP matching program 
• Education allowance annually 
• Training + development opportunities and access to LinkedIn Learning + LMS modules for ongoing learning 
• Generous time off policy + personal leave policy 

HearCANADA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process.