WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud)
  
• Build, test and deploy email marketing campaigns using Salesforce Marketing Cloud
  
• Execute, deploy and monitor email campaigns across all brands
  
• Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design and implementation
  
• Work with CRM team and brand teams to create targeted email marketing lists
  
• Support execution of website management and update activities
  
• Execute social media campaigns, managing content and execution across b2b and b2c channels
  
• Support marketing teams with digital content creation
  
• Support digital channel testing and new channel expansion strategy and deployment
  
• Own standard digital reporting, monitor website and digital channel performance, analyze trends - providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders
  
• Analyze campaign performance, assessing KPIs and ROI.
  
• Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives.
  
• Support strategic digital marketing planning to drive growth for on-going marketing initiatives and product launches.
  
• Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels.
  
• Competitive research for expansion of digital channels and optimization resulting increased conversion.
  
• Work with internal teams and brand to support marketing initiatives.
  
• Participates in the sharing of campaign learning for best practice definition throughout the greater WS Audiology US marketing and global marketing community.

REQUIREMENTS:

• Bachelor’s degree
  
• Experience designing and executing digital campaigns across various digital channels like web, email, social media, SEO
  
• Experience with paid media execution and website campaigns
  
• Experience with Salesforce, Hootsuite, project management tools
  
• Digital content writing experience

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.